Krow Online Recruitment
Krow, a state-of-the-art online recruitment offering, which uses the Facebook social media platform, came to us to do everything for them, other than naming the company. And we did. It’s been in test and is going global, with fantastic early results.
80% of people around the world hate their jobs.
Imagine if you could find the perfect career match, quickly, easily and in a completely different way. Krow does just that, online.
The introductory viral brought the notion of work happiness to life and directed people to the Krow microsite, as the first step to being “work happy”.
The film was seen online by over 300,000 people in the first week it launched…in Belgium.
As Frank Aernout, Chisf Executive Officer of Krow NV said, “Krow is an international state-of-the-art online job recruitment service that uses proprietary semantic language matching software to identify the perfect fit between job candidate and employer prospect. A few years back, we came to Martin with the name of the company and the technology to make it happen. Through a series of concentrated work sessions, Martin led us to identify the key consumer insight for the brand, defined its positioning and strategy, and articulated the company’s vision, mission and values. From there, he created the corporate identity and resultant communications assets, and formed a holistic plan to launch the offering. Essentially, he delivered a stunning 360° totally integrated solution--from insight through to tactical execution--which placed Krow and our “BeWorkHappy” job matching service firmly on the road to a very successful future. Martin is an outstanding practitioner in his field and we have grown to become close personal friends.”
Krow Case Study