Spotify: The Decline of Playlists and the Rise of Podcasts

Just as the music industry gets comfortable with playlists as a marketing and revenue generation tool, come words of caution from the analysts at MIDiA. A playlist ‘hit’ often does not do much to help long-term artist brand building, they say, and then there are the challenges and opportunities caused by surging interest in podcasts.

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How To Get On Spotify's User-Generated Playlists

Playlist doesn't seem to be going away, and while landing on Spotify curated playlists may seem out of reach, their hardly the only option, with user-generated playlists often having hundreds of thousands of followers. Here we look at what artists need to do land spot on one of these coveted lists.

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For the full article, please click on the image, above.