Just as the music industry gets comfortable with playlists as a marketing and revenue generation tool, come words of caution from the analysts at MIDiA. A playlist ‘hit’ often does not do much to help long-term artist brand building, they say, and then there are the challenges and opportunities caused by surging interest in podcasts.
Spotify may be testing how personalization can work with its official editor-curated playlists.
Playlist doesn't seem to be going away, and while landing on Spotify curated playlists may seem out of reach, their hardly the only option, with user-generated playlists often having hundreds of thousands of followers. Here we look at what artists need to do land spot on one of these coveted lists.
Spotify has launched a new beta feature that gives artists, labels and their teams a channel to submit unreleased music directly to their editorial team for playlist consideration.
Landing a track on one of Spotify’s key first-party playlists has never been straightforward.
Today, more than ever, listeners are discovering music on DSPs like Spotify and Apple Music.