Railway Children is an international children’s charity that fights for vulnerable 16 year olds and under, who live alone at risk on the streets. They asked us to update a brochure and we completely revamped every aspect of their communications activity…from corporate identity through a complete online campaign.
We created an immensely powerful film that captures a ‘life in the day of’ a young female runaway.
The idea came from the discovery that runaway children under the age of 16 often take to the streets and fade into the darkest folds of life. In essence, they become invisible. Our mandate was to make the invisible, visible once again.
The music to the film was generously donated by Florence Welch of Florence + The Machine.